My suggestion is to have a tie in with the official parties in Disneyland (for example: Halloween, Christmas, etc) in myVMK where it is one night with a big event. I suppose one way of thinking about it is Club Penguin's big parties but this would be more epic because its VMK... There could be free give aways and the staff could all be there handing out rares, etc.
Just different events to look forward to!
Just different events to look forward to!