1. Dealing with "clones":
Having multiple accounts will be harmful to the economy as we start out and therefore should be disallowed or at least limited to a small number. If I had to pick a number of accounts that we are allowed, I say the sweet spot would be around two. You posted in the thread about clones that they would be hard to manage and keep track of. Here is my suggestion. With the proper staff, taking care of excess clones shouldn't be a problem. All we need to do is have someone on staff inspecting the trade logs to ensure that a) no one has more than the allotted number of accounts, b) if they do have more accounts than are permitted, they are punished accordingly on the grounds of gaining an unfair advantage. You mentioned in the other thread about this subject that tracking people with multiple accounts to see who is abusing them is difficult. It isn't. All you need to do is check the IP address for multiple accounts, then check the trade logs between accounts and see if they're giving items to one central account. If they are, you can bet they're abusing their secondary account(s) to gain an unfair advantage.
2. Economy:
The issue of the economy is an important one, but one that should not be pushed immediately. The economy needs to be built up over time. This means there needs to be a schedule for when items are released, when items are removed, and what items will be exclusive to contests and events. I think that starting off, items should strictly be added. After a brief period of time, possibly a week or so, items can begin being removed on a scheduled basis. This schedule is not to be made public, and I recommend keeping it to one person (and of course all those above said person) who will be in charge of the aforementioned duties. Creating an economy is an important part of the game, but it is something that needs to come over a gradual period of time and cannot be done overnight.
3. Events:
One of the biggest problems with Open VMK was the way they handled events. With MMK, events should be held off until we're certain that the server can handle the maximum capacity with little to no lag. When events DO happen, make sure to announce it first ahead of time via the forums and other official channels of communication so as to avoid backlash and keep the community informed. When we start having events, that is when we'll need an event calendar. The event calendar should be located on both the forums and the game's main page to keep as many people informed as possible. Most importantly, before you have any events make sure to have a test run. Make it clear that it's a test run, and provide an official thread for feedback whenever a test run is attempted. With this feedback, you can tweak the events so as to make them as fair as possible and keep the community happy.
4. Staff:
When hiring staff, there needs to be a clear criteria and everyone needs to go through a screening process. On the application form, ask applicants questions. What would they do in a certain situation? Get to know them, make sure they're personable. Don't stop at qualifications, read over applications and take interviews via Skype. Keep the applications open to anyone and everyone and make it known you're hiring staff beforehand so everyone has the opportunity to apply. Ensure that every staff member knows their job description, that they can maintain a standard level of professionalism, devote their time to the game and/or the forums, and take their position very seriously. If they step out of line, punish them accordingly and let them know that poor behavior will NOT be tolerated.
5. The rules:
On the forums, try not to be too strict. Allow for open discussion, criticisms within reason, and most importantly feedback. Sit down with the staff, discuss what the rules are going to be, and separate the rules on the forum from the rules in the game. The sooner the rules are laid out, the better. The clearer the rules are, the less they'll have to be enforced. One of the things I didn't like about OVMK was that not only was their moderation subjective, their rules were vague. If you are going to use social media to communicate, DO NOT enforce "PII".
6. Social Media:
MAKE USE OF SOCIAL MEDIA. Ensure that you have and maintain all of the official channels. Tumblr and twitter were both very active and continue to be for OVMK, so I suggest using those for MMK. The goal here is to keep as many people up to date as possible and avoid rumors and misinformation. I recommend having a separate staff to handle social media. The less people in more roles, the better.
I will update this with more as it comes to me.